Privacy Policy

Last updated: September 2026

Hidden Trails respects your privacy and aims to keep the personal information you provide to us safe.

This Privacy Policy explains what information we collect when you use the Hidden Trails website, why we use it and what rights you have.

Hidden Trails is operated by David Byrne trading as Hidden Trails, United Kingdom.

1. Information we may collect

Depending on how you use the website, we may collect:

When you place an order

your name;
email address;
billing details;
order information; and
information needed to process and provide your purchase.

We do not normally receive or store your full payment-card details. Payments are processed by the payment provider used on the website.

When you contact us

If you use our contact form or email us, we may receive:

your name;
email address; and
whatever information you choose to include in your message.

Information collected automatically

Our website and the services used to operate it may collect technical information such as:

IP address;
browser and device type;
pages visited;
date and time of visits; and
information needed for security, website operation and cookies.

2. Why we use your information

We may use your personal information to:

process your order;
provide your purchased download;
send order confirmations and information relating to your purchase;
respond to enquiries;
provide customer support;
deal with refunds or complaints;
keep appropriate business and accounting records;
protect the website against fraud or misuse; and
operate and improve the website.

3. Our lawful basis for using your information

Under UK data protection law, we need a lawful reason to use personal information.

Depending on the circumstances, we generally rely on:

Contract — where we need your information to process an order and supply your Hidden Trails guide.

Legal obligation — where we need to retain information for tax, accounting or other legal requirements.

Legitimate interests — where reasonably necessary to operate, secure and improve the Hidden Trails website or respond to customers, provided those interests do not override your rights.

Consent — where the law specifically requires us to ask for it, for example for certain cookies or optional communications.

4. Marketing

Hidden Trails does not currently send marketing emails to customers simply because they have made a purchase.

If we introduce optional marketing communications in future, we will provide an appropriate way to choose whether to receive them and to unsubscribe.

5. Who we may share information with

We do not sell your personal information.

We may share information with organisations that help us operate the business, where necessary, such as:

website and hosting providers;
payment processors;
ecommerce services;
email providers;
IT or security providers;
professional advisers such as accountants; and
government or regulatory bodies where required by law.

These organisations should only receive information necessary for the service they provide.

6. Payment information

Payments made through the Hidden Trails website are handled by third-party payment providers.

Those providers process payment information according to their own privacy and security arrangements.

Hidden Trails does not normally store customers’ complete debit or credit card details.

7. Cookies

The Hidden Trails website may use cookies and similar technologies.

Some cookies are necessary for the website and shop to work correctly, including functions such as shopping baskets, checkout and security.

Other cookies, if used, may help us understand how visitors use the website.

Where consent is legally required for a particular type of cookie, we will ask for it before using that cookie.

You can also control cookies through your browser settings.

8. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including fulfilling orders, providing customer support and meeting legal, tax and accounting requirements.

Different types of information may therefore be kept for different periods.

When information is no longer required, we will take reasonable steps to delete or securely dispose of it.

9. Keeping your information secure

We take reasonable steps to protect personal information against loss, misuse, unauthorised access or disclosure.

However, no internet service can guarantee absolute security.

10. Your data protection rights

Depending on the circumstances, you may have rights including the right to:

ask for a copy of personal information we hold about you;
ask us to correct inaccurate information;
ask us to delete information;
ask us to restrict how information is used;
object to certain uses of your information; and
receive certain information in a portable format.

Some of these rights are subject to legal exceptions.

To exercise your rights, please contact us through the Hidden Trails website.

11. Complaints about your personal information

If you have concerns about how Hidden Trails uses your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.

Information about making a complaint is available at ico.org.uk.

12. Links to other websites

The Hidden Trails website may contain links to other websites.

We are not responsible for the privacy practices of those websites, and you should read their privacy information separately.

13. Children’s information

Hidden Trails trails may be enjoyed by families and children, but purchases and website enquiries should be made by an appropriate adult.

We do not intentionally ask children to provide personal information through the website.

14. Changes to this Privacy Policy

We may update this Privacy Policy if our website, services or legal obligations change.

The current version will always be published on this page.

15. Contact us

For questions about this Privacy Policy or personal information held by Hidden Trails, please contact:

Hidden Trails
David Byrne trading as Hidden Trails
United Kingdom